The Science of Desire

As more company refocus squarely on the consumer, ethnography and its proponents have become star player.

Anthropologists Go Native in the Corporate Village
Get me Margaret Mead! The biggest names in business -- GM, Intel, Nynex -- enlist anthropologists to decode the rituals of corporate life.

The Consumer Anthropologist
If companies understand a group's social context, they can better understand and even predict their product needs and attitudes towards products in the future.

Corporate Ethnography

High-tech companies are deploying ethnographers and anthropologists by the score to study how people actually use technology.

Corporate anthropology

Anthropologists like Squires are now turning up on more and more company payrolls alongside accountants and analysts.

This blog Sits at the Intersection of Anthropology and Economics
Blog de Grant McKraken où il partage ses réflexions anthropologiques concernant l'économie et la société contemporaine.

InsightOut
Site du Hakuhodo Institute of life and living: institut de recherche sur le comportement et le mode de vie des consommateurs de l'agence de publicité japonaise Hakuhodo.

Culturepub.fr
Site offrant une vidéothèque spécialisée sur les publicités du monde entier et où on peut visionner et évaluer les publicités.